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Most recent writings
The purpose of tracking
This article introduces a practical framework—the Tracking Intrusiveness Score (TIS)—to help privacy professionals objectively assess and prioritize tracking risks based on a tracker’s identity persistence, data sensitivity, and usage purpose.
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Why trackers eat cookies for breakfast
This explainer demystifies how the internet works behind the scenes, tracing the evolution of cookies from a privacy-preserving tool for remembering user sessions to a cornerstone of cross-site tracking and online advertising.
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Making sense of the EDPB guidelines on the scope of the ePrivacy Directive
This article critiques the EDPB’s broad interpretation of “storage” and “access” in its ePrivacy Directive guidelines, arguing that it creates legal uncertainty for privacy-friendly practices—such as anonymous analytics and contextual ads—without meaningfully improving data protection.
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