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Most recent writings
Why TCF v2.3 can hurt ad revenues
TCF v2.3 introduces stricter vendor disclosure and runtime consent enforcement, which can silently break monetization if consent signals are not continuously validated.
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The purpose of tracking
This article introduces a practical framework—the Tracking Intrusiveness Score (TIS)—to help privacy professionals objectively assess and prioritize tracking risks based on a tracker’s identity persistence, data sensitivity, and usage purpose.
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Why trackers eat cookies for breakfast
This explainer demystifies how the internet works behind the scenes, tracing the evolution of cookies from a privacy-preserving tool for remembering user sessions to a cornerstone of cross-site tracking and online advertising.
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